FAQ – “frequently asked questions” is not just a page which can often be included on websites to allow questions to be asked and answered in a public forum. An FAQ page is a live breathing document that should be updated regularly in every website. This is to provide instant assistance for website visitors in rectifying their queries. Every time if you receive a question from your customer, you need to decide whether it is something that other customers may ask or find interesting or useful.
Why FAQ for Ecommerce websites
Providing answers for customer queries is the main objective of an FAQ page in ecommerce websites, it will be more useful than you realise. It will be a powerful yet simple and quick way to bring added benefits to your business in the following ways:
A well organised and up to date FAQ page is the first point of reference for customers to explore. It helps them to find answers for questions that they need clarifications otherwise they will be contacting you individually which this takes precious time away from many other jobs.
Trust is the greatest building block to any relationship, being transparent in addressing queries will help to consider your business trustworthy. This improves the perception that customers have about your brand and also instils confidence which leads generate loyal customers who will return again due to their positive shopping experiences
FAQ page will be a perfect platform to demonstrate your expertise. This increases the likelihood of a casual visitor and converts them into a customer, as they will be more likely to shop from an established organization which they consider legitimate and professional.
Turn negatives into positives
If customer is asking questions that may be negative, you can use that as an opportunity to turn their perceptions around and explain the reasons your company is better. This greatly helps the client to educate customers about the features and benefits of their products or services and enable customers to make informed decisions.
No matter how you choose to present your FAQ page, don’t underestimate the need to have one. Online shoppers always seek a streamlined experience, and a well-constructed FAQ page displayed in your websites footer will go a long way in delivering that. Need any assistance in Ecommerce website development or any other queries visit www.istore-ecommerce.com feel free to Contact us