There are numerous tactics that we can adapt to get traffic and take advantage of an E-commerce Store, like SEO, social media promotion, email marketing, etc. Now, User Generated Content has become a significant strategy to every online store to attract new customers. User generated content is nothing just the contents such as blogs, discussion, images, etc. that created by users; UGC about products greatly influence other shoppers to make purchases on your online store.
Here are some key features to keep in mind when optimizing online shop’s traffic
Integrate Reviews / Testimonials on Product Pages
Integrating reviews on product pages is the most common type of UGC for online ecommerce stores. Customers always prefer to know product-details from other shoppers like them, who have already experienced with the product rather than the store owners. Displaying the user reviews on product page drive more traffic to online store.
Use Discussion Forums to Engage Customers
Using Q&A / Forums is another method to incorporate UGC in ecommerce website. This allows users to interact with others and gain product reviews. Creating forum is the best way to engage and drive more traffic to e-commerce site.
Share UGC on Social Media
User generated content will also drive more social traffic to ecommerce store. Sharing the best user-contributed content like reviews, photos and videos on social media pages can build the brand reputation; it also bring brand awareness among people.